Corixa launches 'mature' division
Bristol based communications agency Corixa has launched a specialist PR service which aims to service brands and businesses which aims at the mature consumer market.
The new division will look to solely help brands and business to connect with the over 55 audience.
The division is already working with clients Girlings Retirement Options, Wentworth Jigsaws and Bovis Retirement Living.
Lis Anderson, managing director of Corixa, explained:“Applying our agency knowledge and expertise in the sector – we already work with mature brands including Girlings Retirement Options and Wentworth jigsaws – Corixa Plus can help other like-minded companies engage with a wider audience that often feel alienated by youth-orientated brand advertising.”