Momentum's business director departs as it launches global fitness campaign
Cereal Partners Worldwide is to launch a new global fitness campaign which has been developed by Momentum.
The Manchester based agency has developed the digital Fitness Calorie Counter campaign which will launch across international markets.
As part of the campaign, the agency has designed a desktop widget and mobile application accessed by codes which are found on packs of Nestlé Fitness.
Through regular use of the application, consumers will be able to track their daily calorie intake and plan a regime of exercise and dieting.
The campaign will also see the return of the Fitness Meal Planner which was introduced last year.
The full promotional campaign is supported by online advertising and in-store and POS activity, together with a TV campaign produced by Momentum’s sister agency, McCann Erickson Paris.
Meanwhile, The Drum has also learned that Sarah Cheal, new business director at Momentum has left the agency.
Paul Watson, managing director of Momentum described Cheal’s departure earlier in the month as ‘a mutual decision’ and said that he hoped to appoint her successor in the next three or four weeks.