Elmwood wins legal brief
Anderson Strathern, one of Scotland's leading law firms, has appointed Elmwood as its design and marketing agency, following a three-way credentials pitch.
The full-service firm has appointed Elmwood to evolve its brand positioning, to develop a brand toolkit and to create and implement business development campaigns.
The campaign will encompass a number of channels from events to digital and literature.
Meanwhile, for the new academic year, the University of Aberdeen has produced a set of handbooks welcoming new students staying in Halls of Residence, designed and written by Elmwood.
The agency was briefed to produce two handbooks; one being a fun, general introduction/welcome to the University and Aberdeen, whilst the other would be a more formal booklet of ‘house rules’ for living in university accommodation.
Elmwood has created materials that appeal to and engage students, achieving standout amongst the plethora of information that students receive during freshers’ week, whilst also maintaining a sense of responsibility and duty of care.
The welcome handbook design is very eclectic and is written with a friendly, informal tone of voice to ensure that students feel at home and welcome at the university. The handbook provides all the practical information that a new student would need including recipe ideas, postcards to send home, how to prevent washing disasters, information on recycling as well as important safety and health information.
The ‘House Rules’ handbook design uses film and music posters to communicate the key messages in a slightly more light-hearted way. For example, a poster called Stainspotting emphasises the need for cleanliness and care of rooms and property, Toastbusters tackles food/dietary related issues and Lost? introduces information on transport around the city.