Leeds City Council speaks out on domestic violence
Leeds City Council has launched a new campaign aimed at bringing help and advice to the victims of domestic violence.
Created by Industry, the Leeds-based advertising agency, the campaign highlights victims' fear and unwillingness to openly talk about domestic violence.
It will be featured on the new 'Super 12' size format - large adverts appearing on buses across Leeds - in a bid to meet the agency's brief of creating 'standout' and 'mass exposure'.
The campaign will also be supported by a series of 40 second radio adverts, all highlighting how relationships can turn into living nightmares, with many victims of domestic violence unable to find a way out.
Gary Delaporte, creative partner at Industry, said: “Domestic violence is a complex and difficult subject and we wanted to highlight these complexities, which is why we decided to show a women unable to speak out – a simple yet powerful image that says it all.
“All too often we see visuals and messages that are way too complex and simply fail to achieve cut through. It was therefore imperative that we created a potent campaign that would effectively draw attention to the problem in just a couple of seconds.”
Michelle De Souza, domestic violence manager at Leeds City Council, added: “Domestic violence is a serious problem that we are determined to address, which is why we drafted in Industry.
"The advertising campaign devised by the team effectively conveys the issues surrounding domestic violence and we hope it will result in more women speaking out.”
Industry is part of the Fuse8 group and was founded by Delaporte and Mick Craven, who previously worked together at the now defunct Poulters agency.