Liverpool children’s charity KIND, is hoping to reap the benefits of a marketing and design make-over thanks to the support of Liverpool based creative companies.
Advertising, design and marketing consultancy, Kaleidoscope ADM and web design agency, Westwindmoves have both donated their services to develop a portfolio of materials that they hope will help KIND to raise their profile and bring in much needed funds.
Kaleidoscope ADM have spent the last few months working with KIND to help them re-brand, refreshing their existing logo and developing a new look for the charity.
A new KIND website, www.kind.org.uk has been launched and a portfolio of marketing materials, including new information, fundraising and education leaflets, t-shirts and badges are being developed.
Mike Edwards, director at Kaleidoscope ADM, commented: "2008 is our 20th Anniversary year and we wanted to help charities that we felt would benefit from our experience and expertise. KIND has been doing fantastic work with kids that often goes unnoticed and we’re delighted to have them as one of our charities of choice."
KIND founder and CEO Stephen Yip added: "One of the hardest things for small charities such as ours is having the resources to promote yourself. So much goes into delivering the work we do, that we’re indebted to Kaleidoscope ADM and Westwindmoves for helping us. We could never have undertaken this level of work without their support and hopefully we can now reap the benefits over the coming months."