Braehead FairyGodmother campaign created by Clayton Graham
To promote a competition offering customers the chance to pick up a £500 Braehead gift voucher, Clayton Graham created an advertising campaign.
The campaign involves their own Fairy Godmother making an appearance at different times every day and allowing anyone shopping in the centre at the time, the chance to win as long as their shopping bags are full. The more they are carrying, the more chance they have of winning.
At the end of the campaign a selection of shoppers who were not chosen will have the chance to then enter the Fairy Godmother’s competition to win shopping up to a whole year – worth up to £12,000.
The campaign is currently running across press, poster sites and on radio in the lead up to the first week in December.