The Dairy drive bus travel in Nottingham
The Dairy and Nottingham City Transport have launched a campaign in West Bridgford to promote the £2.5m investment in new buses in the area.
The campaign has already resulted in the Nottingham bus operator recording a 4% rise in customers in the area which topped over 100,000 passengers per week on the routes advertised.
The dairy produced the campaign, based on a spoof car advert including outdoor posters, solus mailers, e-mailers and magazine adverts around a teaser and a reveal.
Nicola Tidy, marketing director at Nottingham City Transport said: “The Dairy have produced yet another successful campaign to promote public transport in Nottingham, to hit a record 100,000 passengers in a week is a great success for us!”