Dare 2b appoints Driven to European brand task
Mountain and snow wear brand Dare 2b, part of the Regatta Group, has appointed Driven to handle all of its brand communications work across Europe.
The account was previously held by London-based agency Mother, while Manchester's Love is understood to be among the agencies which pitched alongside Driven.
Graham Rickard, marketing and design director for Dare 2b, said: “We have really big plans for Dare 2b, so it was critical that we not only appointed a partner capable of sharing our vision for the brand, but one that is able to add significant value in helping us to realise this vision.”
A spokesperson for Driven added: “The Dare 2b team are hungry and ambitious, with a very clear sense of where they want to be. It represents a great opportunity for us to do what we do best – which is to create ideas that sell.”
The Cheshire-based agency will begin work on the account immediately, with the first work appearing next year.