Pointsize Wolffe and Co. make immmpact on the arts

Pointsize Wolffe and Co. has rebranded Mission Models Money (MMM), a national action research programme and a campaign for change in how arts organisations and their funders view the future.

The name Mission, Models, Money is inspired by the Non Profit Finance Fund's 'iron triangle' concept which encapsulates the fixed relationship between mission (programmes), model (organisational capacity) and money (capital structure) with any change in one inevitably having an impact – planned or unplanned – on others.

Action is therefore needed on all three fronts at the same time to enable nonprofit distributing arts and cultural organisations to flourish.

The designers used the three 'm's to make a star which works with words, these in turn reflect the organisation's activities; for example programmme, commmunity, immmpact and ammmazing.

Meanwhile, Pointsize Wolffe, in partnership with Leisurecorp, the Dubai-based owners of Turnberry Hotel, and global branding group Futurebrand, co-ordinated the recent launch of the European Tour 09 golf season and newly named order or merit 'The Race to Dubai'.

Utilising the new brand created by Futurebrand, Pointsize Wolffe produced all the launch material for the two day event which teed off at Turnberry and ended with a cocktail party at Culzean Castle.

The stars of the show were Sergio Garcia, flown in specially to launch the press day, and a rejuvenated Harry Vardon who turned the clock back by hitting golf balls with a hickory club into the sea from Culzean Castle.

Staff Writer

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