Rebrand

Capability Scotland shows-off new look

Author

By The Drum Team, Editorial

November 3, 2008 | 2 min read

Capability Scotland has launched its new identity. Capability, one of Scotland’s leading disability organisations, unveiled its new look – including a new logo and a makeover for its 19 high street shops – at a launch event at Dynamic Earth in Edinb

Chief executive Alan Dickson said: “We live in an ever changing world and Capability needs to be positioned to meet challenges it faces in 21st century Scotland. I believe our fresh new image will reflect more accurately what we do and our vision to become a major ally in supporting disabled people to achieve full equality and to have choice and control of their lives by 2020.

“We have been delighted by the positive reaction it has received from service users, staff, friends and partners of the organisation."

The charity also launched two new pieces of research to mark the launch of its new corporate identity – a report on disabled people’s experiences of accessing sports and fitness activities and a study to develop software to improve healthcare for disabled people with communication issues.

The Access to Sport report highlights the top 10 barriers that are still faced by disabled people who want to participate in sport at all levels. It suggests ways to overcome these, hot on the heels of Scotland’s success at the Olympics and Paralympics.

Rebrand

More from Rebrand

View all

Trending

Industry insights

View all
Add your own content +