Wallace & Gromit

Harvey Nichols restyles Wallace and Gromit for new Bristol store

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By The Drum Team, Editorial

September 1, 2008 | 1 min read

Department store group, Harvey Nichols is to roll out a print campaign using Aardman Animations world famous characters, Wallace and Gromit to promote its new Bristol store.

The famous due will front the campaign having undergone a wardrobe makeover on behalf of the department store in a series of adverts shot by Giles Revell for the company’s creative agency DDB London.

Heather Wright, head of commercials at Aardman, said; “I’ve never seen Wallace and Gromit looking so chic and stylish. I think it only fitting that such a great British institution celebrates another institution in retailing Harvey Nichols coming to Bristol.”

Wallace & Gromit

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