First BJL campaign for UCLan rolls out
The first campaign for UCLan by BJL has rolled out across press and outdoor in a bid to build awareness of the university’s astronomy courses.
The creative, which features a dramatic shot of the universe, has been designed to illustrate the world of opportunity that awaits potential astronomy enthusiasts looking to embark on a more academic study of the subject through distance learning.
Billy Mawhinney, creative director at BJL, commented; “We wanted to create a powerful campaign that inspired people who have a real passion for astronomy to discover more about UCLan’s flexible courses and a truly fascinating subject.”
Following the agency’s appointment in April, BJL has been working on a number of assignments for the university including an integrated campaign to drive prospective students to a series of open days at the university.