Braemore looks to Stand for revamp
Glasgow design consultancy, Stand has rebranded two five-star luxury boutique self-catering holiday apartments, Braemore Deluxe Residences for Crieff-based property developer, Braemore Estates.
The agency was tasked with creating a new brand identity and marketing literature for the apartments, located within the heart of Edinburgh’s Georgian New Town.
Stand redesigned the company’s existing Braemore Estates identity to keep the Braemore Duluxe Residences identifiable to its parent.
With a silver Scottish bird for the identity and rich brown bird plumage design throughout, the marketing literature depicts the apartments’ elegant Georgian grandeur and contemporary design with stylish lifestyle photography.
Braemore Estates plans to use the marketing literature to promote both apartments to a high-end target audience of discerning travellers and corporate companies requiring short-let properties for business travel.
The company first unveiled these apartments two years ago and wanted to update the marketing literature.