Lemon Squeezy roll out by 60 Watt

60 Watt Communications has developed the name, identity, website, promotional material and vehicle livery for a new driving school – Lemon Squeezy.

Based on the premise that school owner Scott Innes will make learning to drive ‘easy peasy lemon squeezy’ it was a short creative leap to build the name and identity around the image of a lemon.