27 June 2008 - 10:04am | posted by | 0 comments

Creative Review

Glorious Creative
JOB poster campaign
Young consumers want to discover brands, not be led to them. It was a brave decision to re-launch JOB cigarette rolling papers with an underground poster campaign, but this approach has all the elements for success. I can already imagine posters being stolen to adorn bedroom walls. 7/10    

Mcarthur Glen
Bigger Car campaign
These ads use humour nicely to make a strong appeal to female consumers. That I’m not a female consumer makes me want to hide the car keys and credit card, but I guess that says something too.  7/10

Cheethambell JWT
John West tv ad
I love the story behind the creation of this advert almost as much as the execution. The whole project is infused with authenticity and that’s great news for the John West brand. A great example of how film can make really strong points without dialogue. 9/10

TBWA\Manchester
ghdhair.com - are you dark or pure?
If you care about hair (and I don’t) then this has lots to discover. The dark and pure skins is a good idea badly executed (the site keeps slipping back to black), but goddess gospels and use of video create a compelling reason to revisit. Still seems a lot of effort to sell curling tongs…  7/10

Inbox
goahead.co.uk
What this site lacks is any real excitement – just read the text which says they are “pretty passionate” about their snacks. Not “really passionate” then? Sorry, but bland design and text emphasises that it’s bland food. 6/10

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