Burger King kids promotion anger by food group
A Burger King campaign involving work by a Scottish marketing agency has come under fire from the Children’s Food Campaign, which has alleged that the food giant has undermined an agreement it made to alter its food and beverage advertising aimed at chi
In a letter to David Kisilevsky, senior marketing director of Burger King, the Children’s Food Campaign says that the use of its Indiana Jones promotion “undermines the credibility” of its EU pledge to change food and beverage advertising to children in support of efforts to promote healthy lifestyles.
The campaign involved work by Jump Marketing, which is Burger King’s promotional and marketing agency for international children’s campaigns.
A spokesperson for Burger King commented: “In 2006 Burger King announced that it will no longer create or show television advertisements to children and will no longer advertise during children’s UK TV programming. This announcement was supported by the decision to remove all kids content from the Burger King UK corporate website.”