Agfaphoto appoints AWA
Sale-based agency AWA has been appointed to help Agfaphoto double its market share.
The Sale-based agency was awarded the contract after a two-way pitch and has developed a campaign that will appear in consumer promotional literature, point of sale and support materials used by the company’s UK sales teams.
The digital photo frame market is currently worth around £1.2m a year in the UK, but is tipped for significant growth this year and beyond. Agfaphoto is looking to capitalise on this by doubling its market share.