Scottish Leader campaign builds football links
Scottish Leader Whisky, owned by Burn Stewart Distillers, has launched a new advertising campaign based around its sponsorship of Celtic, Hearts and Rangers.
Created by The Union, the latest campaign depicts staff of its Deanston distillery in various football scenarios, and features the crests of the three clubs.
The launch of a 48 and 96-sheet outdoor campaign focuses on key sites around each of the clubs’ stadiums to coincide with the end of the football season. A second burst is planned in August for the start of the new season.