NXO Tayside and MediaVest for £3.5m Heuga task
NXO Tayside and MediaVest have been appointed to handle a £3.5m campaign for carpet tile firm Heuga.
Heuga has re-branded its European operation to ‘FLOR by Heuga’ and is planning a consumer print advertising campaign to support the new brand. The move positions the European arm of Heuga alongside its US-based residential brand FLOR.
Media planning and buying for the campaign will be provided by Manchester-based MediaVest, working in conjunction with strategic partner, Starcom Group, to roll-out the campaign across the UK, Germany and Holland. Heuga MD, Patrick Riley, said: "At the halfway point in a five year plan, we needed an independent 'sense-check' on our strategy. The NXO team, led by Fraser Ritchie from the NXO Tayside office, helped us focus on the key issue facing our business and showed us a clear path to achieving it. “We are very excited to be launching our first major consumer advertising campaign for over 20 years." The campaign will predominantly be aimed at women with page ads booked in a number of targeted titles throughout 2008.