8 May 2008 - 11:00am | posted by | 0 comments

Newhaven's Tennent's 1885 campaign rolls out

Newhaven's Tennent's 1885 campaign rolls outNewhaven's Tennent's 1885 campaign rolls out

Inbev has launched its new advertising campaign for Tennent's 1885 as the brand becomes available in Scotland.

The outdoor advertising campaign, has been created by Newhaven, using photography by Eddo Hartmann.

Nicola Trainer, senior brand manager for Tennent’s Lager, said; “1885 is a premium product that is proud of its heritage and the advertising reflects both its quality and Tennent’s personalty. 1885 is already making a strong impact with consumers who are enjoying its continental flavour and the outdoor campaign will strengthen awareness of the brand.”

Launched on Monday, the 6 sheets will run for the next fortnight across the central belt, as well as Scotlands top 10 Tesco stores. Glasgow underground will also feature 4 sheets, while adverts will also run on digital screens at Glasgow and Edinburgh airports.

The brand will also sponsor Glasgow’s International Festival of Contemporary Art and the Edinburgh International Film Festival.
 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

SWINDIG - SW London in Digital

26/05/2015
Welcome to Swindig! Tired of heading east for digital...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...