Cheshire agencies Origin and Loines Furnival merge

The move strengthens Origin’s team to 22 staff and it has not resulted in any redundancies. Origin creative director, Mark Bottomley said: “The combined businesses will bring exceptional benefits to clients including a strengthened creative team, a wider skill set, a new media and strategic design capability as well as a strong CSR and corporate communication offering." Origin was established in 1997 and has a blue-chip dominated client list that includes Bentley, Brother, Royal Doulton and Cheshire Building Society. Established in 1982, the formerly Chester-based Loines Furnival specialises in CSR, branding, corporate communications, wayfinding and digital. Clients include United Utilities, University of Liverpool and British Land. Loines Furnival director, John Furnival, who is staying with the new business but working towards an earn-out, said the merger follows a 12-month period of collaboration between the agencies. “We understand our clients face increasing pressure to balance the delivery of integrated marketing and communications projects in a cost-effective manner. The coming together of Loines Furnival and Origin is extremely timely in helping our clients achieve this.” Furnival said.