Purely Scottish launches fruit flavoured range packaging
Mineral Water Brand, Purely Scottish has launched a new packaging for its fruit flavoured water range, created by Edinburgh designers, Pax Studios.
The new packaging for the Fruit’n’Vits redesign has now launched with new packaging across its flavoured water range, including blackcurrant flavour and apple and berry sparkling.
The redesign is a part of an ongoing refreshment of the brand, from design created over seven years ago.
Susan Wall, creative director at Pax Studio, explained; “This has come about partly as a reflection of the change in the market but also to accommodate the association with the Scottish Football Association and Scottish Rugby - something Pax Studio initiated and negotiated last year. We wanted to develop cleaner packaging to re-enforce the healthy nature of the product but also to promote the sponsorship of Scottish Rugby and the Scottish Football Association by incorporating their brands on the entire Purely Scottish range.”