Cupa Group campaign created by Hookson
Building material supplier Cupa Group has launched a new direct marketing campaign, created by Hookson.
The campaign is to launch Devilstone – a high-end, black marble for both exterior and interior applications, aimed at the luxurious boutique hotel and contemporary building markets.
Hookson was briefed to create an identity as well as a DM piece to target architects in Belgium, Norway, France, Ireland and the UK.
Each resulting mailer includes a sample of Devilstone.
Naomi Askins, client services director at Hookson comments: “The inclusion of an actual marble tile was no easy feat given its weight, but we felt it was vital to overcome this challenge to fully communicate the unique and luxurious properties of Devilstone.”