Code reveals new Crown site and New Scientist appointment
Manchester-based Code Computerlove has produced a new website for paint brand Crown and been appointed to redesign popular magazine New Scientist's online offering.
Code was appointed to the task of re-launching crownpaint.co.uk in January this year after coming through a three-way pitch.
The new site features a 3D visualisation tool that allows customers to view five types of photo-realistic room sets in colour schemes of their choice, at the touch of a button. The feature also allows users to view the room's colour scheme in the daytime or evening and pan around to see how this affects the colours at different angles.
Code worked with 3D specialists Real Time to implement the tool, which uses flash animation.
Debbie Lynch, Crown brand manager, said: "We were missing out on time spent online by 70% of consumers thinking about redecorating who use the web to research trends, colour schemes and for photographic inspiration.
"So we've made our site relevant to how people use the web in the paint buying journey, critically at the customer acquisition stage, and fulfilled their needs when researching - allowing them to get ideas, play around with colour and get fast-track solutions."
In other news at the agency, New Scientist magazine has appointed Code to redesign its website following a "competitive" pitch.
Code’s remit is to update the popular site, which was last redesigned in 2004, focusing on improved usability and better navigation to make news stories and features more accessible.
The new site will also allow for the addition of other types of web services, such as social networking and platforms for user-generated content.
Sophy Ashworth, head of marketing for New Scientist, said: "The objective of the site refresh is to ensure New Scientist's online presence reflects the brand's core values and editorial style of cool, rational intellect with a touch of irreverent humour.
"We also need to cater for the increased number of readers preferring to consume information online by making the site extremely easy to use as a tool for discovery as well as source of news."
New Scientist say the site currently has around 2m users and attracts 10m page impressions a month.
Code will work with New Scientist’s in-house online development team to build the site.