Tricker wins VisitScotland business tourism PR brief

A contract to encourage business tourism to Scotland has been secured by Tricker PR in Aberdeen.

A contract to encourage business tourism to Scotland has been secured by Tricker PR in Aberdeen.

The public relations company will now promote Scotland as a leading business destination to key markets across Britain.

Tricker PR will provide PR services to the Business Tourism Unit at VisitScotland for a period of up to three years.

VisitScotland - Scotland's national tourism organisation - provides leadership and direction for the development of Scottish tourism and has a strategic role to generate maximum economic benefit for the country. Business tourism generated from within the UK is currently worth £700m to Scotland.

Beverley Tricker, MD and founder of Tricker PR, said: "The whole team is incredibly proud to have secured such a high profile contract in a very competitive situation and look forward to working with the Business Tourism Unit to meet its future targets."

VisitScotland is working with the tourism industry towards a shared industry ambition to increase the value of tourism to Scotland by 50 percent by 2015. A sustained public relations programme will be put in place by the team at Tricker PR over the coming year which supports VisitScotland's activity and will help to position Scotland as a leading business tourism destination.

Caroline Packman, Head of Business Tourism at VisitScotland added: "To achieve our shared vision to create an industry worth in excess of £6 billion from business and leisure tourism will require action from all aspects of the industry."

Tricker PR was established by Beverley Tricker in 2001.