18 April 2008 - 2:42pm | posted by | 0 comments

Tricker wins VisitScotland business tourism PR brief

A contract to encourage business tourism to Scotland has been secured by Tricker PR in Aberdeen.


A  contract  to encourage business tourism to  Scotland  has been secured  by Tricker PR in Aberdeen.


The public  relations company will now promote Scotland as a leading business destination to key markets across Britain.


Tricker  PR will provide PR services to the Business Tourism Unit at VisitScotland for a period of up to three years.


VisitScotland  - Scotland's national tourism organisation  - provides  leadership and direction for the development of Scottish  tourism  and  has  a strategic  role  to generate maximum  economic benefit for the country. Business  tourism generated from within the UK is currently worth £700m to Scotland.


Beverley  Tricker, MD and founder of  Tricker PR,  said:  "The  whole  team is incredibly  proud  to  have secured  such a high profile contract in a very  competitive situation  and  look forward to working  with  the  Business Tourism Unit to meet its future targets."


VisitScotland is working with the tourism industry towards a shared industry ambition to increase the value of tourism to Scotland  by  50  percent  by  2015.  A  sustained  public relations  programme will be put in place  by  the  team  at Tricker   PR   over   the   coming   year   which   supports VisitScotland's activity and will help to position  Scotland as a leading business tourism destination.


Caroline  Packman, Head of Business Tourism at VisitScotland added: "To  achieve our shared vision to create an industry worth in excess of £6 billion from business and leisure tourism  will require action from all aspects of the industry."


Tricker PR was established by Beverley Tricker in 2001.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Orchid - Luxury interiors with an oriental soul

Orchid is a retailer specialising in exceptional furniture...

Developing a Total Digital strategy for Poligrip Global

We were brought on-board to work with GSK’s Denture Care...

Simplicity at the core of banking

Banking’s a pretty complex offering: a world of options to...

CALA Homes Group: Building a digital home with style & function

Why. CALA is a leader in the housebuilding industry, but...

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

2014 was a positive year for Tunisia as continued political...