Glasgow firm creates national No Smoking day campaign
The Wee Creative company has designed the No Smoking Day campaign which for roll out across the UK.
The Wee Creative company has designed the No Smoking Day campaign which for roll out across the UK.
Now celebrating its 25th year, No Smoking Day remains the UK’s biggest annual public health event.
The 2008 campaign is the first since the introduction of smokefree legislation across the UK.
This year’s theme, The Great No Smoking Day Challenge, encourages smokers to quit for a week, starting on 12 March, while raising funds for their favourite charity.
Free quit packs, plus motivational emails and text messages, are available to those signing up for the Challenge at the No Smoking Day website www.nosmokingday.org.uk.
Frank Connolly, creative director at Glasgow-based Wee Creative said: “Smokers feel that quitting really is a big challenge so we took this on board and turned it around as a positive approach. We want to make it do-able. This year’s theme challenges smokers to quit for a week, a manageable target.”
Multi lingual versions of the campaign have been designed including Welsh/Cymraeg.
The campaign will feature in the London underground, cinema and public transport, buses and trains across the UK.
48-sheet billboards and 6-sheet bus posters with local NHS helplines are at key sites throughout the UK including Birmingham, Leicester, Lincoln, Sussex, Wakefield, Warwickshire, Glasgow and London.
The Great No Smoking Day Challenge activities stretch from the Shetlands to the Welsh Assembly, The Armed Forces, Asda Stores and the poster is also in the TV soap Emmerdale’s cafe.