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Subaru UK selects one Black Bear for digital

One of Birmingham’s newest agencies has officially launched with the coveted Subaru UK digital account.

One Black Bear was set up by former WAA digital specialists Gareth Brown and Ross Riley, with Steve Price, Jon Harrison and Richard Elwell of Unsuitable completing the management line-up.

One Black Bear’s Brown, said: “We tried to create a pitch that made the digital medium even more essential and relevant to Subaru’s UK strategy.”

The win will see One Black Bear expand into larger premises and one of the first projects handed to the agency will be to help launch the much-awaited diesel variants of Subaru’s line up.

Subaru UK’s agency line-up also includes Brilliant Media in Manchester and London-based Miles Calcraft Briginshaw Duffy.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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