Touchpoint wins Typhoo tea brand

“Glengettie was first marketed as a stronger brew, blended for Welsh miners, but today the focus is on the strength in flavour and its qualities as a ‘premium’ tea,” said Touchpoint creative director, Howard Wright.

“We were tasked with maintaining Glengettie’s authenticity and heritage in the new design, but to also increase the product’s appeal to a new generation of tea drinkers by modernising the image of Glengettie.”