The two 60 second spots will be features on news and automotive websites including Reuters and Pistonheads. They will take a variety of format sizes including MPU’s and Leaderboards.
The campaign breaks on February 11 and will run for six months. The films are also being used by Aston Martin in the US.
Neil Bromley, managing partner at RBH, said: “Aston Martin cars have a sculptural nature which gives them amazing presence and the attention to detail is joyous, so it was a tremendous challenge to convey this to online viewers.”
The films will be supported by a paid-for search campaign.