Typhoo brand Glengettie gets Touchpoint makeover
Touchpoint creative director, Howard Wright said: “Glengettie was first marketed as a stronger brew, blended for Welsh miners, but today the focus is on the strength in flavour and its qualities as a ‘premium’ tea.
“We were tasked with maintaining Glengettie’s authenticity and heritage in the new design, but to also increase the product’s appeal to a new generation of tea drinkers by modernising the image of Glengettie.
This is the third brand revitalisation Touchpoint has handled for Typhoo – the agency has also redesigned packaging for Typhoo black tea and its fruit and herbal range.