Brilliant Leeds scoops £8m worth of accounts
Thomas Sanderson is a direct sales business and, according to MMS, spent £3.8m on advertising last year. Brilliant will develop Thomas Sanderson across core media as well as exploiting new routes to market.
2008 will see the expansion of the Thomas Sanderson product range, into window stylings and shutters, aiming to increase their penetration of the window coverings market.
Natalie Lashley, marketing manager of Thomas Sanderson said “As a direct sales company, a consistent, cost-effective lead flow is critical to the day-to-day running of our business. Brilliant demonstrated a superior knowledge of our marketplace and a true understanding of this fundamental requirement.”
Meanwhile, the team in Leeds has also won the £3m media planning and buying account for retailer Floors-2-Go. The firm replaces Bristol-based The Media Works, beginning work on a 12-month contract.
Floors-2-Go was launched as a family-run business in 1999, before being floated on AIM in 2004. The firm was acquired in 2007 by private equity specialist Alchemy Partners.
The account wins come on the back of a strong 2007 for Brilliant in terms of new business; in the last 12 months it has added Ancestry.co.uk, Carpetright, Thomson AI Fresco, Findus and Gold Medal Travel to its client list, increasing turnover to £150m in the current financial year.