Former Union Direct MD joins O'Connor at Open
Daniel Clare, former MD of Union Direct, is to head up Open Glasgow which officially launched last week.
Clare now has an equal share of the business with Liz O’Connor, who was one of the founders of The Bridge.
The other key shareholder is London-based group All About Brands, which controls a stake in 11 other marketing services companies; which range from digital agencies to management consultancies.
This, says Clare, will allow Open Glasgow to offer clients a fully integrated service from the word go.
Added O’Connor, who is creative director of the agency: “What is refreshing is that we are starting off with an integrated proposition, rather than bolting on other disciplines to an existing business. My background is advertising and Daniel’s is direct marketing, so right away we have very complementary skills.
”
The agency is currently pitching for new business, but cannot yet report wins. Clare says it is still very early days: “The business will soon be based in central Glasgow, however, and we are currently looking for an office.”