Love unveils STA Travel and National Year of Reading work
Love Creative has unveiled a new national campaign for student travel provider STA, as well as providing a first glimpse at the branding for National Year of Reading 2008.
The ‘leave it all behind’ campaign for STA Travel builds on Love’s relationship with the client, with the bulk of the agency’s prior work for STA produced for the web.
Meanwhile, the Manchester-based agency has unveiled its branding work for the National Year of Reading 2008, which launched last week.
Love was tasked by the Department for Children, Schools and Families, which worked in conjunction with the National Literacy Trust and The Reading Agency to launch the initiative. The agency is said to have scooped the brief following a four-way pitch.
The work adopts the premise, ‘reading takes you further,’ and encourages people from all walks of modern Britain to engage more with books and other reading materials.
Love will be hoping to be retained for the rest of the campaign as the year goes on.