GMG Radio brings in Mediacom for £3m account
GMG Radio has appointed MediaCom to handle its £3million media buying account for its 13 stations across the UK.
MediaCom landed the two-year contract following a tightly fought four-way pitch with incumbent agency Brilliant, phd and MediaEdge:CIA.
MediaCom – which has offices in Manchester, Edinburgh and London - will implement campaigns adopting a broad multi-media approach in 2008 for GMG’s Smooth, Real, Century and Rock Radio brands.
GMG Radio is also staging a pitch for its Smooth Radio creative account - currently held by Manchester’s Clear Communications - in the New Year. A decision is expected by the end of January.
Meanwhile, GMG Radio has unveiled the marketing campaign featuring some of the best known faces in music for the launch of its Smooth brand in the north-east created by Manchester and Glasgow agency, Clear Marketing Communications.