Adnetwork Monetise appoints MSN
Monetise, the online adnetwork for sites such as SentantaSports.com and ARTISTdirect.com, has appointed independent sales house, Media Sales Network, to represent its portfolio outside of London.
Monetise has a portfolio of exclusively represented websites that attract over 10 million unique users each month. Operating as a dedicated outsourced sales team for online publishers, Monetise specialise in site representation as opposed to just the basic network sell.
The appointment is believed to be an indication of the firm’s growth and the importance of regional digital revenues. Joel Cymberg, managing director of Monetise commented: “The appointment of Media Sales Network ensures that we can provide our clients with opportunities nationwide.”
The digital sales department within Media Sales Network, which is headed up by Martin Tingle, has double its turnover over the last 12 months.