Equator promotes Scotland in Christmas drive
With the help of digital agency Equator, VisitScotland has given the traditional Twelve days of Christmas a Scottish twist with their environmentally friendly Christmas greeting - “The Twelve Treasures of Scotland”.
200,000 people throughout the UK and Ireland receive a daily email encouraging them to open the doors on their fully interactive advent calendar which is personalised to each user. Opening a door automatically enters the visitor into that day’s prize draw to win one of the fantastic Scottish themed prizes on offer, with the winner being announced the following day.
John McLeish, Equator’s managing director, said: “It’s fantastic that Equator has been so closely involved in creating a campaign that promotes a fantastic selection of Scottish prizes to such a large number of people. It really shows the variety that Scotland has to offer and we hope that once the campaign has finished people will continue to visit and experience the country’s many treasures.”