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ICE cool for Wirral Primary Care Trust

Wirral-based marketing and communications agency ICE has beaten off competition from Weber Shandwick and Dr. Foster Intelligence to land a new campaign for Wirral Primary Care Trust.

After being selected from the competitive pitch, ICE will now closely support Wirral PCT on the marketing, advertising, public relations and design elements for its biggest ever community consultation initiative.

The ‘Your Health, Have Your Say’ campaign aims to encourage every local resident to get involved in having their say on improvements planned for the future of their health service.

Amanda Jackson, marketing director at ICE, said: “As a company with a strong background in social marketing and community engagement, we are extremely pleased and excited about the opportunity to support Wirral PCT in helping to encourage local residents to have their say in helping to shape the future of their health service.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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