Ideal Standard goes for The Whole Caboodle
Ideal Standard, the contemporary bathroom brand, has appointed Leeds-based marketing agency The Whole Caboodle to handle its advertising account.
The Whole Caboodle has been tasked with developing home interest consumer and trade advertising for the company’s new Trevi Logical wireless remote control shower, in addition to the design and production of a range of key product literature.
The Whole Caboodle’s new media division will also be redeveloping Ideal Standard’s consumer and trade website.
The agency’s managing partner, Chris MacKenzie, said: “This is a key account for us and we are delighted to be working with such a blue chip consumer brand.”