WWAV makes two new senior appointments
WWAV Rapp Collins Edinburgh has strengthened its data and digital capabilities with two new appointments designed to intensify its focus on delivering consumer insights.
Keith Allan, who joins as senior data strategist, returns to Scotland from the US where he was senior manager of business intelligence at Walt Disney Parks and Resorts.
Allan has extensive experience in market segmentation and customer profiling, database management and online analytics as well as CRM campaign development.
Susan Weir joins the agency as digital account director, moving back to Scotland having spent nearly four years in the same role at Newcastle agency Pearsons Advertising.
Weir has both online and offline experience and will be heavily involved in the newly gained Strongbow Cider account, as well as helping to drive the digital agenda for the Edinburgh-based team.