Longworth’s St Paul’s launches in Sheffield
Following the announcement earlier this month that former PWLC boss John Longworth is launching his own company, The Drum can now reveal that the business will operate as The St. Paul’s Agency.
It has also come to light that the agency will be based in Sheffield, although plans are believed to be in place to expand the business into other cities in the north of England.
David George – the former creative head of McCanns Manchester and TCW Creative – is understood to have joined Longworth’s new agency, although is believed to be holding out for a role that would allow him time to continue with his own projects.
Like at PWLC, Longworth is understood to have appointed a managing director to run the business.