Healthcare specialist Lanes Health has devised a national TV campaign to support the launch of Olbas Powerflu – its new cold and flu treatment.
The prime time television ad, which has been created by Bray Leino, will be the focal point of a £2m integrated promotional campaign.
The new launch cements a 15-year association between the south west-based agency and Lanes. Scheduled to run across GMTV, Five and Five Life among others between late November and February 2008, it represents Lanes biggest product launch to date.
The TV ad will be supported by an outdoor, press and point of sale activity. The 30-second spot is the creation of Simon Delaney, best known for directing TV comedy series ‘Cold Feet’.