Gloucestershire has Target in mind for campaign
Cheltenham-based Target Marketing Communications has won a project to boost tourism and the retail economy in Gloucestershire following the area’s floods.
A whirlwind three days saw the marketing/PR agency pitch, win the brief and then immediately start working on the project. The campaign broke – ready for half term – on October 12.
Marketing included a series of radio ads, microsite www.getawaytoitall.co.uk, a 4-page, full-colour supplement in the Gloucestershire Echo, full-colour ad campaign and PR activity involving the launch of specially-created Gloucestershire Tea.
The tea was sourced, blended and the packaging created, then issued to 50 café’s throughout the region plus to local, regional and national media, involving three photo shoots.
“Funding has been secured from the South West Regional Development Agency to support the county’s tourism, following the summer floods,” said Chris Dee, tourism manager for the DMO. “Advertising and PR spend will be balanced by investment in new events.”
The campaign will run up until Christmas, capturing the diversity of things to do in Gloucestershire, from shopping and dining to walking, cycling and enjoying the region’s heritage.