Omnia Design deliver Caledon rebrand task

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By The Drum Team, Editorial

November 2, 2007 | 1 min read

Omnia has rebranded mining company Caledon Resources following its recent acquisition of Australian company, Cook Colliery.

Omnia was tasked with designing and repositioning the Caledon brand.

Graham Walker, creative director at Omnia, explained: "We considered the material that Caledon worked with and drew on symbolism from the periodic table to create a very simple, distinctive marque."

The identity has been applied to stationary and promotion material, the website and various on-site areas including signage and vehicle livery.

The Bridge create Belhaven Best's first TV campaign for 10 years

The Bridge's new campaign for Belhaven Best has launched - the first television campaign by the brand in ten years.

The campaign is also the first by Belhaven to feature in cinemas too.

Said Brian Crook, managing director of The Bridge: "Belhaven Best is Scotland's most popular draught ale and the campaign idea that we developed - 'Scotland's Best' - is intended to reinforce this market leading position."

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