New Emap station aims to get Liverpool talking
Emap’s new Liverpool-based speech radio station City Talk 105.9fm has announced details of its January 2008 launch line-up and marketing plans.
Liverpool design and marketing agency Ampersand has been awarded the brief to develop the station’s logo and forthcoming above and below the line activity, while new studios are being built at the city’s iconic Radio City Tower to house the station.
The new radio licence is said to be worth £20million to Emap in terms of revenue and commercial opportunities, with the station reaching approximately 1.5million people across Merseyside and the surrounding regions.
Famous ‘Scousers’ Margi Clarke and Dean Sullivan (Brookside’s Jimmy Corkhill) will be hosting shows in a line up that will include Liverpool FC legends Ian St John and John Aldridge. They will be joined by established local radio personalities Phil Easton, Peter McDowall and late-night chat show ‘icon’ Pete Price.
Sport will play a key part in the station’s schedule, with a nightly three-hour sports debate show alongside news, features, documentaries, studio discussions, advice and phone-in programming.
Radio City chairman, Terry Smith, said: “The new station will be 100 per cent speech and unlike any existing service in the UK.
“If we manage to get people to think of City Talk as their opinionated, outspoken, out-going but funny and entertaining mate – then we’ll be on the right track.”