McCann brings Alps to Manchester for alpine village launch
McCann Erickson Communications House has put together a fully-integrated campaign for the launch of Manchester’s new multi-million pound Chill Factore alpine village.
The village opens on 16 November and will be launched with TV, press, online and radio activity over the next three weeks. In addition, Manchester commercial radio station Key l03 has worked with Chill Factore and Universal McCann to re-brand as \'Skey 103\' for the opening week.
The Cheshire-based agency has also been responsible for creating the Chill Factore website where customers can explore the north west\'s ski village and book online.
The TV ad will start to roll out across Granada TV and The Extreme Sports Channel in 30 second and 10 second spots and is based around the concept of ‘the Alps coming to Manchester’.