Creative Lynx lands Blackburn rebrand
Blackburn is to be rebranded by Manchester-based marketing agency Creative Lynx.
Blackburn with Darwen Borough Council has secured £150million partnership investment, which promises to deliver a significant physical development for the Lancashire town. The funding has already produced a major public realm improvement programme, a new £25million leisure park and the restoration of many of the town\'s historic buildings. A £66million redevelopment of the Mall shopping centre is also underway
Creative Lynx has been tasked with helping to change what people think about Blackburn in line with the town centre renaissance programme and will carry out a perceptions survey and brand identity development.
Funding for the rebranding project comes from the North West Development Agency.