Leith launch new Coors Light campaign
Coors Brewers have relaunched its parent brand Coors Fine Light Beer as Coors Light.
The new 'Big Voice' TV campaign aims to establish Coors Light as "the leading light-tasting lager in the fast growing sector of the beer market."
By emphasising the product credentials, the Rocky Mountain heritage and the unisex nature of the product Coors aims to grow the brand significantly with young male and female drinkers across the UK.
Produced by The Gate Films, the advert was directed by David Mills, art directed by Michael Kinlan with Mark Davies working on the copywriting.
Blonde Digital has also created the online presence for the campaign.