Christmas comes early for Lucre with Disney Store win
Disney Store Europe has tasked Leeds-based Lucre Communications to support the PR for the launch of its new festive campaign.
The ‘Experience the Magic’ campaign includes instore and online marketing to showcase the all-new Christmas range in Disney Store outlets.
Lucre’s team, working closely with The Disney Store in-house marcoms department, will also be involved in Disney Store\'s pan-European PR strategy, helping to select consultancies in France, Spain and Italy and acting as the European hub.
Joanne Webb, marketing director for Disney Store Europe said: \"As Christmas draws nearer we wanted to ensure maximum awareness of our Experience the Magic campaign.”
The Christmas campaign comes as Disney Store plan to roll-out their new ‘concept stores’ globally. A number of new and existing outlets across Europe will benefit from the new concept design, which centres on technology and innovation.
Joanne Webb added: \"PR plays a big part in our ambitious plans to showcase the new concept stores across Europe as they roll out.\" concluded Webb.