Weber Shandwick UK Snowsport job

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By The Drum Team, Editorial

October 18, 2007 | 1 min read

Snowsport GB, the umbrella organisation for British Snowsports, has appointed Weber Shandwick to deliver a profile-raising campaign for the British Ski and Snowboard teams.

The campaign, led by the agency’s Edinburgh office, will rely heavily on mainstream consumer media to raise national support for the teams through the winter season as the athletes compete in the FIS World Cup, Europa Cup and international competitions, culminating with the British Championships to be held in Meribel, France in April 2008.

The campaign will also assist Snowsport GB in attracting increased sponsorship revenues, as activities will offer commercial partners increased promotional opportunities.

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