Nevis rebrands McClelland's Single Highland Malt Whisky

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By The Drum Team, Editorial

October 18, 2007 | 1 min read

Nevis has rebranded McClelland’s Single Highland Malt Whisky.

The rebrand includes new surface graphics, tubes and brand support material including online.

Launching in December, the design has been created to “produce an on-shelf family effect with a strong presence, producing an immediate experience, transferring the design successfully across all expressions, being versatile and simple enough to succeed in mainland Europe, the US, Canada and the Asia Pacific region.”

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